Don't Cry Wolf

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Don't Cry Wolf is an innovative brand activism agency that helps organisations make a meaningful difference in the world. Our mission? To show brands can be successful, and simultaneously have positive impacts on economic & environmental issues. We've seen growing consumer demand for businesses to take responsibility when it comes to social change - 65% of people believe companies should step up just like governments do! Not only does purpose-driven branding encourage ethical behaviour but there are also proven financial benefits; Unilever's Sustainable Living Brands experienced unprecedented growth between 2017 & 2018 – 69%, compared with 46%. Don't Cry Wolf is the destination for brands looking to become more than just a profit-driven venture. By building purpose into their core values, organisations can expect substantial returns; Unilever's Sustainable Living Brands saw 69% growth in 2018, compared with regular lines that grew by 46%. What’s remarkable about this movement towards activist branding is how it affects companies of all sizes: both well established businesses and new start ups alike have seen great benefit from taking on social issues as part of their messaging. Don't Cry Wolf provides these enterprises valuable guidance – helping them take full advantage of what brand activism has to offer the marketplace. Don’t Cry Wolf offers a comprehensive approach to brand activism, helping organisations take the necessary action and track their impact. We provide expertise in everything from creating effective strategies to measuring success - but we can’t make brave decisions for you or lie on your behalf—we believe that this is far too serious an undertaking! Our work is validated by our many industry accolades: most notably winning Best Low Budget Consumer Campaign at PRCA 2020, as well as being named Best New Agency of 2019 and Best Place To Work of 2020 by PR Week.