Perhaps the best attribute of Q is the support. There is extensive documentation available for users as as resource, in addition to person-to-person help. The online forum documentation includes tutorial videos and the company hosts several webinars every quarter to stay up to speed on not only the product, but also industry best practices. In addition to the support, the product itself is accessible for both the novice and expert with market research software. Unlike SPSS or WinCross, you don't need to learn any syntax to build crosstabs. However, if you are more seasoned with R, there are several advanced options available to customize your deliverables. Also, unlike some of the more traditional resources, and certainly the biggest sell for Q is the ability to automate the process from data prep all the way through reporting. You can build your tabs and export into powerpoint presentations all within the platform, making Q a differentiated product in the space.

Excellent customer service, powerful software, intuitive and lots of useful shortcuts. Ability to export to Powerpoint templates is excellent.

It's not SPSS. I've tried more or less the full set of survey analysis tools - from the basic cross tab tools like Survey Reporter and MarketSight to the infinitely more complex and powerful R, and of course the standard SPSS which tries to do both and fails at doing either. Q is much better than all of them for the vast majority of tasks in survey analysis. It's just very clear from the beginning that Q was designed to do what you expect a survey analysis tool to do, to the point where everything else looks clunky and unusable. It's especially well built for tracking studies (or similar projects with different iterations i.e. a repeat among a different audience, or a different attempt at the same research question), but it is great for complex one-off studies too. Data cleaning, data transformation, data design, data analysis, data outputs - all much better than their competitors, with the exception of R and data analysis. And since Q integrated R into its platform it blows everything else out of the water. The best thing in truth is probably how it links up with Excel and PowerPoint - you can basically watch it do the job of a Research Assistant, quicker and more accurately, right in front of your eyes with a couple of clicks. But it's all great.