Digital Track

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Since 2017, Digital Track was established by Leo Callejas to fill the notable marketing gap among  small businesses in Solano County, California. Within a short period our company has gained momentum in the community and is recognized as an essential service that is necessary for building a bridge between businesses and their customers, especially with respect to restaurant digital marketing. Leo serves on the board of the Solano Hispanic Chamber of Commerce with the mission to strengthen Solano Countys Hispanic businesses by advocating for opportunities that support their economic growth.  DigitalTrack is inspired by the major shift in marketing that has taken place in the last century. How people communicate, what we spend our leisure time doing, and where we consume information for products and services has changed. Even before the 2020 COVID pandemic, people had begun to turn inwards as everything around us became digitized. As social media replaced social outings, in-store, cold-calls, and door-to-door sales turned into digital marketing. And while this term vastly applies to all forms of marketing conducted online, there are so many different aspects and ways to conduct it to make your business relevant and visible.  In a way, this change created a great advantage for businesses because  of how easily products and services can be reached out to customers. Digital media makes it possible to reach hundreds of thousands of customers at once at a fraction of the cost of old-school marketing techniques. Yet so many business owners dont take advantage of it,  simply because they dont know how. However, keeping up with this trend isnt a matter of choice, it is a necessity for success. Not having a virtual digital presence is almost like not having a name for your business. Because in all honesty, what good is a name if no one knows you exist?