Most professional profiles are just resumes with better formatting — the same bullet points, the same job titles, the same "responsible for X." Digital Reference does something different: it asks what you actually accomplished. What was the impact? What changed because you were in the room? What skills showed up when it mattered? That reframing is genuinely refreshing, and I think it produces a much more honest and useful picture of what someone brings to the table. I also noticed a real lift in AI visibility for Northlight Advisory Services after adding our listing — Google AI Overviews and ChatGPT answers started surfacing us consistently, with direct links back to our feature. That kind of AEO/GEO traction is hard to build and this delivered it passively.