We came to Digital Hunch with qualified leads down about 60% and no idea whether the cause was the market, the creative, or our own account. We gave them ad account access and a short brief. What came back was a structured read of the channel across seven areas, each with a verdict: change this, or this one is fine, leave it alone.<br><br>Two things stood out. They separated where the money was going from where the results were coming from, and showed that roughly a third of our daily budget was sitting in a campaign with zero results, because the booking event from our Calendly widget never reached the pixel. The second thing was the forecasting: every recommendation carried a realistic minimum, a maximum, and a most likely value, so we could argue with the estimate instead of just believing it.<br><br>They also reviewed the 21-item recommendation list we had collected from other experts and marked what they would cross out and why, including two items they expected to make our situation worse.