Short Description
Swiss B2B SaaS platform for Performance Marketing Control: Automated tracking audits, ad spend waste detection, and human-in-the-loop AI optimization for Google & Meta Ads.
Product Overview
Mateq.ai is an AI-based Performance Marketing Control platform based in Winterthur, Switzerland. Built for digital agencies, e-commerce brands, and B2B marketing teams, Mateq.ai bridges the gap between technical data hygiene and cross-channel ad optimization across Google Ads and Meta Ads.
In an era of increasing signal loss, complex consent management, and opaque platform algorithms, Mateq.ai ensures data integrity, full transparency, and human-guided AI automation over your entire performance marketing workflow.
Key Features
Automated Tracking & Data Audits: Continuously monitors your data setup across Google Analytics 4 (GA4), Google Tag Manager (GTM), Consent Mode v2, and Server-Side Tracking. It automatically detects broken tags, event drops, and signal losses before they corrupt your reporting.
Root-Cause Budget Leak Detection: Moves beyond standard reporting dashboards by diagnosing exact causes of performance loss. Mateq.ai identifies wasted ad spend across inefficient search terms, fatigued ad creatives, poor placement options, and audience overlap.
Human-in-the-Loop AI Optimization: Generates clear, explainable AI action recommendations alongside budget forecasting. To protect your strategy and budget, every optimization step is fully transparent and requires manual approval before pushing directly to your Google and Meta ad accounts.
Why Choose Mateq.ai
Mateq.ai eliminates trial-and-error marketing by ensuring all campaign optimizations rest on verified, high-quality data. Designed around Swiss precision and data security standards, it gives performance marketers full control over their ad spend while maximizing ROAS and CPA efficiency.
