SalesData gives FMCG and CPG companies one view of their whole sales cycle, from the orders they ship to retailers to what actually sells on the shelf. The platform connects automatically to major retailers’ data portals, including Continente (Sonae), Pingo Doce (Jerónimo Martins), Auchan, Intermarché, Dia and El Corte Inglés. That replaces the weekly routine of downloading, cleaning and merging spreadsheets with sell-out, stock and pricing data that is ready to use.
On top of that data, commercial teams can track performance by product, store and banner. They can spot distribution gaps and out-of-stocks, monitor online prices, and measure the real impact of promotions. Revenue Growth Management tools let you simulate pricing and promo scenarios before you commit to them. The Perfect Store and Sales Planner modules turn insights into objectives and store visits for key account managers and field teams, so the people who plan and the people who execute work from the same numbers.
AI-generated insights flag what changed and why, without anyone having to dig through dashboards. Through its MCP server, SalesData can also connect to AI assistants like Claude, so teams can ask questions of their own sales data in plain language.
SalesData is trusted by some of the world’s leading FMCG brands, the category leaders in beverages, confectionery and dairy, and is built for teams that want to spend their time selling, not reconciling reports.