Delivering SKO keynotes & workshops that won't put your teams to sleep. B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". More dials. More emails. More content. More "value" and ROI. But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams. Instead of motivating the team to do “more”, I help empower teams to defeat customer status quo and to make their sales conversations a competitive advantage.