Easy to use interface, similarity to Google colab makes it easier for developers to build scripts and models. Also it's integrations with google products, and many datawarehouses, makes it easier to connect and perform ML related tasks on our own data directly from warehouse (Snowflake for us)

Direct integration with BigQuery, very intuitive Python notebook and App functionality to share dashboards with the team.

I think the AI is, in general, very effective. It creates graphs very well. I like the easy integration of Python and SQL. I am not experienced in Python but I am in SQL. It's nice to be able to move back and forth and use the AI to create good visualizations.