Very easy to create documentation on models and to present all information in a report. Very descriptive on tables & measures as well, aligning measures to a respective table which are easy to relate like a tree diagram. It is easy to explain models & relationships. Users can understand by their own without taking the developer's help. Useful to follow & track the best practices of the model.

It has an amazing ability to crunch big volumes of data

Easy to document, review and improve. It is user friendly.