Dynamo

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Dynamo is a lead acceleration platform designed to give your sales & marketing more commercial oomph. It identifies the best prospects from the UK business universe for you to target by modelling who your best customers are and what they look like. Once running the machine learning will feed back all response data from email opens, clicks, website visits and page views through to enquiries and conversions to identify more prospects based on what it learns. Prospects are fed through a bespoke communication journey where timing and content is dynamically driven based on the prospects actions. Every prospect is scored on their engagement so as well as delivering inbound leads to your business it can streamline your outbound processes too. Your sales team will be presented with a list of the hottest prospects along with what areas of your products/services they have been looking at.