Reach Predictive Cloud

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Reach Predictive Cloud, developed by Data Decisions Group (DDG, is an advanced audience-targeting tool designed to enhance marketing strategies through machine learning and deep industry expertise. It offers rapid, same-day customer acquisition models, providing comprehensive visualizations of key descriptor variables without the opacity of black-box modeling. This enables immediate insights to identify optimal audiences for products like Medicare Advantage, Medicare Supplement, and Final Expense Insurance. Users can quickly quantify and project the size of prospective audiences and receive specific names and addresses for targeted outreach. Key Features and Functionality: - Customer Acquisition Models: Delivers same-day turnaround with detailed visualizations of discriminating variables, facilitating swift identification of target audiences. - Local Market Models: Tailors models to specific counties, reducing errors by focusing on localized data rather than diluted national samples. - Model Types: - Look-Alike Models: Utilize existing policyholder or member files to create audiences resembling current customers, aiding in the development of relevant advertising content. - Response Models: Predict campaign outcomes by analyzing both campaign and responder data, assigning purchase likelihood scores to optimize marketing budgets. - Managed Service Platform: DDG oversees the entire modeling process, ensuring data security with SOC 2 Type 2 Certification. The platform includes data formatting, USPS CASS certification, National Change of Address processing, suppression of deceased records, and anonymization through "pinning." Primary Value and User Solutions: Reach Predictive Cloud empowers marketers, particularly Field Marketing Organizations (FMOs in the senior market, to efficiently identify and engage high-potential prospects. By leveraging machine learning and localized data, it enhances targeting precision, reduces marketing spend on unlikely buyers, and improves overall campaign effectiveness. The managed service approach ensures data security and compliance, allowing marketers to focus on strategy and execution without the complexities of data processing.

DataDecisions

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Data Decisions Group will offer a system of insights for marketing decisions.