Ease of use. The onboarding process. Number of templates to choose from.

I love the idea of dragging and dropping in pre-made video cards rather than creating the video from scratch. All aspects of the card can be customized - from the background, to the color and font and size of text. There's a wide variety of templates available and you don't have to spend too much time thinking about design rather you can focus on the storyline and the message you want to convey. There is also a great library for copyright free images, videos and music - this is a great time saver. The team is also very helpful with ideas on creating different kinds of video content.