CTRL Reality, Inc. is an AI measurement company incorporated in Delaware. Buyers no longer scroll a page of links. They ask one AI assistant who is best, and it answers with a short list of names. CTRL Reality measures exactly what ChatGPT, Claude, Gemini, Grok and Meta's Muse say when someone asks for the best in a category, and scores it on two published 0 to 100 indices. AIVI, the AI Visibility Index, measures how often and how prominently a business is named. AIRS, the AI Reputation Score, measures how favorably and how authoritatively it is described. Both indices come from DOI-citable research. CTRL Reality then engineers the sources those models cite and re-runs the identical prompts each month, so a change in score is recorded evidence, not a claim.
