CreatorScore is a brand-safety intelligence platform for influencer marketing. It scores creators on a 1–100 trust scale using seven AI-powered evaluation agents — Content Risk, Brand Safety, Sentiment, Authenticity, Audience
Quality, Community Trust, and ROI Prediction — giving brands a single, defensible number before they sign a partnership.
Key capabilities:
- Multi-platform scoring — Evaluates creators across TikTok, Instagram, YouTube, Twitter/X, Facebook, Reddit, LinkedIn, Twitch, and Kick with platform-aware benchmarks
- Real-time brand safety monitoring — Daily content scanning with instant email alerts when a creator posts high-risk content (hate speech, NSFW, controversy)
- Fake follower & engagement pod detection — Identifies botted audiences, coordinated engagement, and inflated metrics so brands don't pay for fake reach
- Attribution & ROI tracking — Measures creator-driven traffic, conversions, and revenue with tracking links, a site pixel, Shopify integration, and post-purchase survey matching
- Explainable AI — Every score includes SHAP-powered driver breakdowns and plain-language narratives so teams understand why a creator scored the way they did
- PR crisis early warning — Continuous watchdog monitoring catches brand-toxic content within hours, not days — brands should never learn about a creator crisis from Twitter first
Built for:
Brand marketing teams, influencer agencies, and brand safety professionals who need to move fast on creator partnerships without taking on reputational risk.