Coyote Wealth is a directory of vetted accountants, financial advisors, and fractional CFOs across all 50 US states. Clients search and get matched completely free: they compare credentials and fees, read client reviews tied to verified engagements, and take a 90-second matching quiz that routes their profile to up to 3 firms that fit their revenue, industry, and goals.
For financial professionals, Coyote Wealth is a membership and lead platform. A paid listing gives a firm its own indexed profile page, written to rank for the searches clients actually type (specialty, city, credentials), with fees, credentials, specialties, and minimums published as structured data so AI assistants such as ChatGPT, Gemini, Perplexity, and Google AI Overviews can read and cite the firm. Members also appear in Coyote Wealth's editorial rankings (rankings are never for sale and do not change whether a firm pays) and can collect and display verified client reviews.
A lead on Coyote Wealth is a qualified prospect who either submits a contact form on a firm's profile page or takes the matching quiz and is matched to the firm based on their financial profile and needs. The firm sees the lead's full contact information and financial profile in its dashboard, and a bad-lead credit policy covers leads with clearly fake contact information or that fall obviously outside the firm's stated specialty.
Coyote Wealth launched in 2025 and, per its pricing page, has passed 300,000 Google search impressions since launch, grown entirely on organic search with no paid ads. Plans run from $49 to $199 per month with founder pricing held for the life of the membership for early firms; there are no long-term contracts.
