Covex Apps Ltd is a software company registered in England and Wales and based in London. It builds Sparkum, a social media management platform for creators, small teams and agencies that run several brands at once. Sparkum brings scheduling, cross-platform analytics, an engagement inbox, hosted link in bio pages and white label PDF reports into one dashboard, and connects to Instagram, TikTok, YouTube, Facebook Pages, Threads and Bluesky. Posts are checked against each platform's current rules before they publish, and daily stats are reconciled against the platforms overnight so reported numbers match the native apps. Every plan, including the free tier, includes unlimited team members and unlimited brand workspaces, so adding a colleague or taking on another client does not change the bill.