Primary Intelligence partners with its clients to ensure their needs are met. They take a very hands-on approach toward ensuring client satisfaction. Additionally, Primary Intelligence consultants do an outstanding job in their phone interviews by asking probing questions to understand buyer needs, thereby uncovering actionable insights that allow our product, sales, CS, and other internal teams to make necessary updates and changes to our product, technology, or sales processes. Primary Intelligence is incredibly responsive in meeting our needs. Primary Intelligence also offers an online portal that allows us to see buyer insights, both deeply (via profiles of specific opportunities) and broadly (through aggregate analysis). Moreover, we can tag and filter results so that we can evaluate buyer feedback by specific markets and segments. One of the best things about using an online tool such as Primary Intelligence is that information is constantly being updated. For example, saved filters will auto-update, which means we're always seeing the latest information.

1. Accessibility to data on a single platform 2. Ease of use of platform (filtering, dahsboards, etc) 3. Ability to both view and listen to one-off interviews and aggregate insights

I appreciate­ how TruVoice provides valuable insights by gathe­ring customer feedback. It allows us to ide­ntify areas of strength and areas that re­quire improvement in our sale­s and customer service conve­rsations.