I really liked the tagging feature, which made it easy to segment subscribers and set up specific automations based on each subscriber’s preferences. I also appreciated that my emails didn’t end up in the “promotions” tab. I also liked the ability to add a tip jar. Another feature I liked was the creator network that allowed my subscribers to subscribe to related creator's newsletters. It was passive lead generation that help me increase my subscriber count.

What I best like about Kit is how simple and creator focused it is, compared to other enterprise heavy marketing tools. Setting up email automations, filtering or segmenting audience, workflows is all relatively straightforward in use. I also found the analytics and engagement insights useful for tracking and understanding user behaviour, helping me in improving the communication in workflows.

I love how user friendly it is. I switched everything over from mailchimp and it was seamless. Love all the features included with the free version as well.