Consign - Identity Communication Design
Consign - Identity Communication Design is a Zurich-based agency specializing in crafting cohesive brand identities and communication strategies. With a focus on integrating visual, functional, and communicative design elements, Consign ensures that brands present a consistent and compelling image across all platforms, from print media to digital interfaces.
Key Features and Functionality:
- Comprehensive Design Systems: Consign develops extensive frameworks that encompass all aspects of a brand's visual and communicative design, ensuring uniformity across various channels.
- Corporate Identity Development: They define the fundamental values and principles that shape a company's vision, mission, and overall brand philosophy.
- Brand Guidelines Creation: Consign establishes detailed guidelines that dictate design principles and characteristic traits, ensuring a holistic and consistent brand experience.
- Corporate Design Implementation: They concretize the visual appearance of the brand, documenting elements such as logos, color palettes, typography, and imagery to maintain brand consistency.
- Digital Style Guides: Extending corporate design into the digital realm, Consign provides rulebooks that address the appearance and application of digital elements across platforms.
- Pattern Libraries: They offer collections of reusable design components, facilitating efficient and consistent design and development processes.
Primary Value and Solutions Provided:
Consign addresses the challenge of maintaining brand consistency in a fragmented media landscape. By developing comprehensive design systems and guidelines, they enable businesses to present a unified brand identity, enhancing recognition and trust among their target audience. Their services streamline the design and development process, allowing companies to focus on their core operations while ensuring their brand communication remains coherent and effective.
