commonsku is order management and CRM software for promotional products distributors. Distributors use it to run the full order lifecycle in one system, from presentation and estimate through sales order, purchase order, production, shipping, and invoicing. Founded in 2011 in Toronto by former distributors who ran RIGHTSLEEVE (now Genumark), the company serves 950+ distributors and 100+ suppliers. Sourcing runs inside the workflow. Product search connects to ESP, SAGE, and DistributorCentral, and PromoStandards integration with Connected Suppliers provides live pricing, inventory, electronic purchase orders, and shipment tracking. The platform is built for distributors who source branded merchandise from suppliers and sell it to end-clients. It is not a swag-sending or corporate gifting platform, and it does not manufacture, warehouse, or ship products.