Common Craft is a company that specializes in creating concise and easy-to-understand educational videos, known for their distinctive "Explainer" format. Founded by Lee and Sachi LeFever, the company focuses on simplifying complex subjects through the use of simple visuals and clear narration. Their videos cover a wide range of topics including technology, social media, digital literacy, and education. Common Craft provides a subscription service for educators, trainers, and communicators to access and use their video library. Additionally, they offer resources for creating custom explainer videos.