Coeffection

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Coeffection is a flexible, all-in-one CRM for mid-market teams (roughly 20 to 200 users) that adapts to how your business actually works instead of forcing your business into a fixed template. Where most CRMs limit you to contacts and deals, Coeffection lets you define custom record types, connect them with real relationships, and run multi-branch, multi-team pipelines with stage gates. It carries work all the way through quote-to-cash: build a quote, send a contract through DocuSign, and generate the invoice in QuickBooks or NetSuite, without leaving the deal. Every conversation lives in one place. Coeffection syncs email (Gmail and Outlook), voice and SMS (Twilio), and meetings (Zoom), so the full history of a relationship sits on the record. A visual report builder, dashboards, and KPI tracking turn that activity into answers, and role-based access with version-controlled configuration lets admins change the setup safely and roll back with one click. Coeffection is built for teams that have outgrown rigid tools and are tired of hearing "the software doesn't do that." Instead of buying add-ons for every gap, you describe the workflow