The biggest strength of this platform it capability of combining data enrichment and AI research along with its workflow automation all into a single ecosystem workspace. Instead of switching between multiple prospecting and enrichment tools, I can pull information from numerous data providers and also enrich companies along with contact records and research prospects using a a I and sync back into our own CRM automatically. The spreadsheet-style interface is also very much intuitive and more modernized and their user interface is also clean along with their automation capabilities makes our repetitive sales research much faster it has also significantly reduced manual prospecting and improved the quality of our outbound campaigns.