Chermayeff & Geismar & Haviv is a renowned design firm based in New York City, specializing in the creation of iconic visual identities and logos. Founded in 1957 by Ivan Chermayeff and Tom Geismar, the firm has a rich history of developing distinctive brand identities for a diverse range of clients, including global corporations, cultural institutions, and non-profits. Their portfolio features iconic designs such as the logos for NBC, PBS, and the MoMA. With a strong emphasis on simplicity and clarity, the firm continues to influence modern graphic design under the leadership of partners Sagi Haviv, Tom Geismar, and Mackey Saturday.