The Orca team has figured out how to manage a growing reference pool for existing and ramping sales reps very well. This was quite difficult before and required my sales staff to investigate who implemented or managed comparable customers to figure out if the customer would be a good reference for the current deal, taking a lot of time. Orca's analytics also fills the gap in tracking how often and how effective our references are. I see the main value of Orca is that it gives our ramping reps the same reference resources that our veteran reps have built up over time and keeps us from overusing our star references. Definitely worth it.