The most useful aspect is the 3D reconstruction after analyzing a 2D image. The best part is that it doesn't require specialized hardware or expensive and difficult-to-use software, making it much more accessible.

When I use it for research, it helps me determine the real response.

I like the ability to analyze emotional responses beyond what users explicitly say. The combination of facial action unit analysis with various arousal and dominance provides a nuanced understanding of how people respond to content. The moment-by-moment analysis is particularly valuable, making it easier to understand which parts of a presentation or message resonate with the audience. I find the insights from time span and structured reporting very helpful. The initial setup was very easy, probably the easiest I've experienced, and the onboarding process was great, making the transition smooth.