Carter

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Retail media has a fragmentation problem. Most networks run on a patchwork of DSPs, ad servers, and dashboards, held together by order management systems that track what was sold, not how it performs. Some platforms add orchestration on top, connecting the tools. But connecting tools isn't the same as running a business. Carter is the Unified Operating System for Commerce Media: a layer above order management and orchestration that simplifies how retail media gets run. We unify activation, optimization, and measurement into one coordinated system, so every campaign across onsite, offsite, social, and in-store is planned, launched, and optimized in real time, not stitched together into a narrative after the fact. Carter can operate behind your firewall or in your cloud, giving you full data control and privacy-first infrastructure by design. AI supports you with planning, hourly optimization, diagnostics, and reporting, replacing 7+ vendor dashboards and manual workflows with one command center. Retailers keep their existing DSP seats, ad servers, and vendor relationships; Carter orchestrates them into a single, self-optimizing system. We believe retail media is entering its next chapter: where the winners aren't the ones with the most tools, but the ones running the most coordinated operation and coordination scales to revenue. Carter: The Unified OS for Commerce Media. Powering the leading Commerce Media Networks today and into the unified future. Learn more at trycarter.com