Call Mirror

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Call Mirror is a call evaluation service that stress-tests how a business's front desk and sales team handle inbound prospect calls. Caller personas place realistic calls posing as real customers — a med spa lead pricing a treatment, a patient trying to book an appointment, a shopper at a car dealership — then every call is scored against a detailed rubric and returned the same day as a shareable report with the recording and specific coaching recommendations. Beyond one-off evaluations, Call Mirror is building the benchmark for front-desk performance: aggregate, category-level standards that let a business see how its phone handling compares, not just how it scored. Built for med spas, dental and medical practices, plumbers, car dealerships, and other appointment-driven businesses, and delivered as a monthly subscription through an online client portal.