NetNet is a Shopify-embedded profit analytics app built for D2C founders who need more than revenue numbers. Most Shopify merchants know their top line. NetNet shows the bottom one — a real P&L, right inside the Shopify admin, that breaks down every order across four layers: gross profit, contribution margin, marketing profit, and net profit. Built for stores doing $500K–$2M/year who've outgrown the spreadsheet. Connects to Meta and Google Ads, tracks COGS by product and variant, handles multi-currency, and delivers a weekly AI-generated P&L summary ready to forward to a cofounder or CA. No more month-end spreadsheet scramble. No more trusting the number the platforms hand you. Built by Bullethead Lifestyle Pvt. Ltd., the team behind Niblin.