Broadcast M.A.P.

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Broadcast M.A.P. is a leading technology company specializing in media forecasting, trading, and analysis solutions. Established in 1995, the company offers industry-standard software products such as TVmap and RADIOmap, which are widely used by agencies and broadcasters across New Zealand and Australia. These tools are designed to streamline media buying processes, enhance data analysis, and improve decision-making efficiency. Key Features and Functionality: - TVmap VOZ Product Suite: Accredited as the VOZ Gold Standard, this suite includes modules like Reach & Frequency for campaign forecasting and analysis, Reach Curves for audience measurement, Ranking Reports for assessing reach contributions, and the Analyzer for comprehensive audience insights. - Trend Analysis: A user-friendly interface enables quick visualization and identification of media trends, facilitating informed decision-making. - Seasonally Adjusted Ratings Forecasts: Provides more accurate ratings forecasts by accounting for factors like recent programming and seasonal variations, reducing rework and unexpected outcomes. - Electronic Bookings: Allows direct booking submissions to broadcasters, minimizing manual errors and expediting the booking process. - Real-Time Reach and Frequency Tracking: Offers continuous updates on reach and frequency metrics as schedules are built, enabling immediate assessment of campaign performance. - Automated Spot Schedule Generation: Facilitates the creation of multiple candidate schedules, allowing users to select and refine the most suitable options efficiently. Primary Value and User Solutions: Broadcast M.A.P.'s products address the complexities of media trading by providing tools that enhance market insight, boost confidence in decision-making, and strengthen client relationships. By automating and optimizing various aspects of media analysis and trading, these solutions help users improve cost efficiency, reduce manual errors, and achieve better return on investment. The integration with familiar platforms like Microsoft Excel further simplifies complex analytics, making sophisticated data analysis accessible and actionable.