Breyta is a no-code Customer Data Platform (CDP designed to unify and activate customer data from various sources, including product usage, billing, and support systems. By integrating this data with existing Customer Relationship Management (CRM tools, Breyta provides a comprehensive 360° view of customers, enabling businesses to make informed, data-driven decisions. The platform's predictive intelligence features allow users to create smart scores and proactive signals, facilitating hyper-personalized communication and efficient revenue team operations. With near real-time data streaming capabilities, Breyta eliminates data bottlenecks, ensuring that critical customer information is readily available without the need for complex coding.
Key Features and Functionality:
- Data Unification: Combines product usage, billing, and support data with CRM information to create a holistic customer profile.
- Predictive Intelligence: Enables the creation of smart scores and proactive signals to anticipate customer behavior and enhance engagement strategies.
- No-Code Integration: Allows seamless integration with existing CRM systems without requiring any coding expertise.
- Real-Time Data Streaming: Streams customer data to CRMs in near real-time, eliminating delays and enhancing data value.
- Security Compliance: Ensures data security with SOC 2 Type II certification and ISO-certified servers, with backups stored in multiple locations across Scandinavia.
Primary Value and Problem Solved:
Breyta addresses the challenge of fragmented customer data by providing a unified platform that integrates various data sources into a single, actionable view. This consolidation empowers businesses to break free from data bottlenecks, enabling high-performing revenue teams to identify product-qualified leads, upsell opportunities, and churn risks more effectively. By offering predictive intelligence and real-time data streaming without the need for coding, Breyta enhances team collaboration, streamlines customer data management, and drives revenue growth through improved customer engagement and personalized experiences.
