Bread & Butter is the third company our founding team has built together in twenty-five years. It exists because of an argument we couldn't settle at the first two. Sales said the leads weren't good enough. Marketing said sales wasn't closing them. Both had numbers, neither had the same numbers, and nobody could see what a lead had actually done before it arrived. We bought a CRM, heat maps, user-event tools and a chatbot nobody could staff. Each one recorded a slice of the same visitor. None of them told us who was serious, and none of them talked to each other. So we built the bridge: one place where marketing and sales look at the same person, the same journey and the same score, made for growing businesses that can't afford a stack of tools or a consultant to wire them together. For sales, nothing to do. The lead arrives where the rep already works, in the CRM, Slack or their inbox, with the research done, the whole journey attached and a first email drafted. No new dashboard, no new login, nothing to learn. For marketing, proof. Which campaigns bring buyers rather than clicks, which pages hold serious visitors, which sources deserve more budget. Evidence a marketer can take into a leadership meeting. We don't follow people across the web, buy data about them, or guess who they are from an IP address. We record what happens on your own website, from the first visit, and score every visitor on how serious they are. Nobody is named until they choose to engage: a form, a subscription, a purchase. From there, every deal you win teaches us what your customers look like, and we find more people like them. Why the name? Look it up and you'll find the same definition everywhere: your bread and butter is what your business depends on. That's what we work on. Vancouver, BC.