brandvju is a web-based brand intelligence platform that helps companies, agencies and consultants analyse and develop brands from the outside in. It delivers a 360° brand diagnosis built on 80 signals across 15 sections, applying 13 academically grounded brand models in 5 dimensions: identity, expression, positioning, relation and coherence. The method is market-neutral and works across B2B and B2C, industries and markets.
The analysis draws on your website, search behaviour, search results, press coverage and more, and condenses everything into two headline scores (Brand Index and Brand Harmony) visualised in the Brand Rose. Through the Material Archive, the analysis also covers what a crawl can’t reach: paywalled coverage, social posts, ads, physical materials, brand guidelines and your own documentation such as brand tracking and annual reports.
Every score is benchmarked against a growing global field of analysed brands, section by section and against named competitors, so you can see whether a weakness is yours or the category’s. Re-analysis documents progress over time.
The analysis translates into prioritised, action-oriented recommendations in three horizons (Critical, Important, Consider), grouped in an impact/effort matrix and anchored in the analysis’ findings. Mark a recommendation as resolved and re-analyse to document the improvement: a living plan, not a one-off report.
Beyond analysis, brandvju includes four Finders (Positioning, Archetype, Tone-of-Voice and Story) that lock in your desired brand profile, solo or as a group workshop with up to 9 participants; BrandWriter, which writes and optimises content in your brand’s tone of voice with before-and-after scores; BrandCheck, which scores any material for consistency and differentiation; and Ask the Brand, a source-citing assistant with the brand’s full knowledge base.
A free analysis takes 10-15 minutes from a single website link. Available in Danish and English, EU-hosted, with reports exportable as editable PowerPoint or Word.
