What stands out most about Brand Alignment is their strategic and disciplined approach to marketplace enforcement. They support us across Amazon globally and Walmart US, and have also helped enforce on marketplaces in Asia such as Lazada, Shopee, and Alibaba, as well as identify and shut down fake websites outside the U.S. They go beyond basic takedowns. Their team uses test buys, documentation, structured escalation, and marketplace policy expertise to address unauthorized sellers, price wars, and Buy Box instability in a legally sound way. In complex channel environments, they are thoughtful about the broader impact on distribution relationships rather than taking aggressive actions that could create unintended friction. Their communication is clear, their reporting is organized, and they act as a true extension of our ecommerce team. The biggest benefit has been improved price stability, stronger brand control, and reduced channel conflict across multiple regions.

Brand Alignment has been incredibly helpful for targeting resellers and identifying where the leak may have been coming from. They’ve also been very supportive across the platforms where we’ve run into issues, which has made it much easier to address problems as they come up.

We have been so happy working with Brand Alignment these past 3+ years. As an established (40+ years) CPG, when we decided to start selling on Amazon we found many 3rd-party sellers with our products. We wanted full brand control and to be the only authorized seller so we hired BA to help! BA was easy to implement and effectively helped us enforce and remove many 3rd-party sellers. Their team is very supportive and gives us visibility into our marketplace on Amazon and internet-wide. The BA dashboard integrates seamlessly and is a valuable and easy-to-use tool that we frequent, helping us see the opportunities and obvious sales growth we've achieved by working with Brand Alignment.