I like that I can send and email and forget about it because Boomerang will notify me if they don't respond in a certain amount of time. It is easy to use and helps me stay on top of my work.

For any marketing/GTM leader, what matters most is to generate a healthy pipeline coverage without burning a lot of cash. Boomerang takes ABM to the next level, by taking you 'to where the puck has gone' - by following past champions to their new jobs! The amount of data we have available to work with when it comes to the job change leads is incredible. What they've done remarkably well is help us make the most out of these data points to maximize conversions. We worked with their team to create different segments of the leads and tied those to personalized experiences and different campaigns. Their obsession on driving conversions (rather than just throw leads over the fence) is very impressive.

I evaluated Boomerang in my previous job. We were looking to invest into job change tracking software that was best in class, and at the same time affordable. Boomerang was the only player I found to fit both these requirements. Some of the other big players in the market were quoting unreasonable pricing based on all the contacts our CRM had, and did not do a good job of focusing on where we'd see potential ROI. Boomerang on the other hand, had a far more palatable pricing structure and the pricing model was largely in sync with our potential ROI. Their product had everything we needed to derive value, so no compromise on that front either. In fact they also had a couple of cool features that distinguished them from the rest of the players, especially around AI-based lead classification etc. I also loved working with their team. Very proactive and resourceful to get the whole thing running.