Its easy to understand syntax, structure and language

The intuitive syntax of EJS was the best feature in my opinion.

Its capacity to serve as a communication way between front-end and back-end (I am currently using it on a Node.js web application as a full-stack developer, and it helps me fast communicate with back-end variables (including the translations of the application!) from front-end HTML and Javascript blocks incorporated in HTML files. Its specific <% %> syntax provides us, developers, a great opportunity to handle back-end data from front-end and incorporate it into local variables. We pass the back-end data as parameters to the EJS View page - from the controller - and then, there we are!