BiT Dealership Software is a cloud-based dealership management system (DMS) built for marine, golf cart, RV, powersports, and outdoor power equipment (OPE) dealerships and service centers—not traditional auto dealers.
BiT helps you replace disconnected systems with one easy-to-use platform that brings sales, service, parts, inventory, and customer communication together in a single system. With real-time visibility across departments, your team can stay aligned, eliminate duplicate entry, and keep every customer interaction organized from first contact to completed job.
Core capabilities include:
Sales & CRM: Track leads, manage quotes, and monitor your pipeline so no opportunity is missed
Service Management: Schedule jobs, assign technicians, and manage work orders with full visibility
Parts & Inventory: Maintain accurate stock levels, streamline purchasing, and speed up point-of-sale transactions
Embedded Text Messaging: Communicate with customers directly from your DMS or mobile app—send updates, share photos, and request approvals with every message saved to the customer record
Storage & Marina Management: Manage slips, storage, and recurring billing for marine and service-based operations
What sets BiT apart:
Built specifically for marine, RV, powersports, golf cart, and OPE businesses
Fully cloud-based with access from anywhere—no installs or maintenance
Easy to use with fast onboarding and minimal training required
Flexible workflows that adapt to your dealership’s processes
Transparent pricing with no long-term contracts
Responsive, U.S.-based support team consistently praised by customers
Originally developed for marine dealerships, BiT is now trusted by dealerships and repair shops across multiple industries to simplify operations, improve communication, and drive more revenue.