ChatGPT, Gemini, Perplexity and the other LLMs have become your customers' first touchpoint. When someone asks AI "what's the best online pharmacy" or "which coffee machine is worth buying", the answer is no longer ten blue links: it's a recommendation with names, brands and reasons. The question is no longer "do I show up in the SERP". It's: does AI mention me? And if so, what does it say about me? BIKMA, Brand Insight Knowledge Mapping Analytics, is the platform that answers this question with a scientific method. We measure your brand's presence across the leading generative models along six dimensions: Question Analysis: what people really look for, in brand and no-brand clusters Share of Voice: how much and how AI mentions you versus your competitors External Sources: the sources feeding the AI's knowledge, with Domain Authority and category Sentiment Analysis: the tone of the answers, by cluster and by LLM Fact Checking: verifying that what AI says about you matches what you state Audience & Clusters: the audiences behind the demand, beyond the literal query Daily monitoring with granular data collection, a dedicated dashboard, and drill-down to the single AI answer. Support in generating insights, with a monthly document outlining actions to improve sentiment and share of voice, and a quarterly meeting with our consultants to manage brand perception across LLMs. BIKMA is a Fortop platform: it is built on eight years of research with the University of Pisa, a model cited at The Web Conference (San Francisco, 2019) and 200+ enterprise projects in pharma, food, luxury, manufacturing and banking.