Beton is open-source revenue intelligence for product-led B2B SaaS. We connect your PostHog product analytics to your CRM (Attio, HubSpot, Zoho, Pipedrive) and automatically discover behavioral signals — buying intent, expansion readiness, churn risk — using heuristic detection. No manual rules to configure, no data sent to a third-party cloud, no per-seat pricing.
Why teams pick Beton over Pocus, MadKudu, Common Room, or Breadcrumbs:
• Open-source (AGPLv3) — full transparency, self-host for free with your own LLM key
• Sits on top of your existing stack — no data migration, no new silo
• Autopilot signal discovery — Beton finds the signals; competitors only score what you tell them
• Usage-based pricing ($0.50/tracked user/month) — not per-seat
• No data hoarding — reads PostHog events, routes signals, doesn't store granular product data
Use cases: free-to-paid PLG conversion, expansion revenue, churn prevention, trial qualification.