Beton

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Beton is open-source revenue intelligence for product-led B2B SaaS. We connect your PostHog product analytics to your CRM (Attio, HubSpot, Zoho, Pipedrive) and automatically discover behavioral signals — buying intent, expansion readiness, churn risk — using heuristic detection. No manual rules to configure, no data sent to a third-party cloud, no per-seat pricing. Why teams pick Beton over Pocus, MadKudu, Common Room, or Breadcrumbs: • Open-source (AGPLv3) — full transparency, self-host for free with your own LLM key • Sits on top of your existing stack — no data migration, no new silo • Autopilot signal discovery — Beton finds the signals; competitors only score what you tell them • Usage-based pricing ($0.50/tracked user/month) — not per-seat • No data hoarding — reads PostHog events, routes signals, doesn't store granular product data Use cases: free-to-paid PLG conversion, expansion revenue, churn prevention, trial qualification.