BenefitEd is a provider of customizable employee benefits solutions that focuses on financial wellness, specifically through student loan repayment assistance and college savings programs. They partner with employers to offer tailored benefits that help employees manage educational expenses, reduce student debt, and save for future education costs. BenefitEd aims to attract and retain talent by addressing the growing concern of educational financial burdens among the workforce. Their platform offers tools and resources to facilitate employer contributions towards student loans and 529 college savings plans.