Beautay is aesthetic clinic management software that unifies treatment-based practices into one platform. It manages client journeys from discovery to rebooking by connecting booking workflows, client records, scheduling, and marketing tools. Clinics can showcase services via a branded booking website with SEO support, enabling direct appointment bookings. The platform integrates scheduling with external calendars, video conferencing, and payment processors. Automated SMS and email reminders reduce no-shows, while encrypted client records link treatment notes, consent forms, and photos to bookings. Stripe integration ensures transparent payments, and dynamic pricing adjusts rates based on demand. Inventory management tracks rooms, equipment, and stock. Marketing tools support campaigns, loyalty programs, and referrals. Multi-location operations benefit from permissions and reporting across sites. Features include waitlist management, treatment plans, and digital forms.