I love the creative side of marketing, but I’m just as interested in digging into the numbers, which is what first drew me to Basis. Having media planning, media buying, and reporting all in one platform was a big plus for me. Reporting has ended up being my favorite part of Basis because I can quickly see what’s working without spending a ton of time building the report itself. I also appreciate that the platform can automate certain tasks. When I’m creating campaigns, I’m always looking for ways to work more efficiently, so anything that removes repetitive work from my plate is a win in my eyes.

The platform is compelling because it focuses on true autonomy rather than simple automation. Instead of just answering questions or filling out simple templates, the system uses specialized reasoning models and semantic memory graphs to orchestrate complex, multi-step accounting workflows from start to finish.

What I like most about Basis is how it cuts down the time spent digging through financial information. It makes research feel more organized and helps me get to useful insights without jumping between multiple sources.