The no code logic is great and very powerful.

Backendless has a "missions" section that rewards users with points that can be cashed in for, essentially, a backendless gift card. Not only is this an extremely strong motivator for people like me (with ADHD), but its just a great user experience all around. The tutorials aren't too complicated, but they effectively introduce you to the system and help you get past that "don't-know-how-to-do-anything" hump. From there, Backendless has hundreds of tutorial videos on youtube to help further develop your knowledge and skills. Another wonderful thing about Backendless is the quick responsiveless of the support team. I posted a lot of questions on the support forum whenever I had an issue that I couldn't solve with youtube tutorials. Every post got a helpful response within a few days. Often times, the responses weren't complete solutions, but were guides towards the right answer. I was honestly a bit frustrated at first that I wasn't getting the exact solution to my problems, but I realized that this was actually a better system for teaching me how to do things on my own, rather than relying on help every time. The last positive note I want to focus on is just the feature depth to backendless. You would expect that a tool like this wouldn't be able to do so much, but the possibilities are almost limitless. I am not a strong enough coder yet to fully take advantage of the custom component and custom theme/CSS tools, but the fact that they are there means that there is almost no limit to what you can build in the backendless system.

Backendless makes developing useful and usable web applications enormously easier than with traditional web dev tools. The support is second-to-none. The UI is so well-designed. I easily geared up to build simple apps in a matter of an hour and more complex apps in days instead of months.