b10

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b10 is a Commercial Transformation Consultancy that audits, designs, implements, and optimises end-to-end revenue systems from first click to recurring revenue. We work with startups, SMEs, and enterprise teams to rebuild and align websites, CRM platforms, marketing automation, sales processes, and operational workflows into a single, high-performing commercial engine. Our approach is built on two core components. The Commercial Transformation Index (CTI) is a structured diagnostic framework that audits the entire commercial stack across 10 domains, identifying gaps across acquisition, conversion, and retention. The Autonomous Commercial Engine (ACE) is the execution layer, enabling implementation, automation, and ongoing optimisation across CRM, marketing, and sales systems. Unlike traditional consultancies, b10 focuses on execution as well as strategy - implementing, integrating, and continuously improving commercial systems to increase pipeline quality, conversion rates, and revenue performance. We specialise in CRM implementation, revenue operations, and commercial system architecture, delivering measurable and scalable growth outcomes.