Axerto is an Advertisement Conversion Engine designed for performance marketers and PPC agencies. The platform integrates directly with the Google Ads API to synchronize campaign data -including high-performing headlines, sitelinks, and keywords - to automatically generate exact-match landing pages. This process is engineered to improve Ad Relevance and Quality Scores by strictly aligning the ad copy with the destination page content.
Key technical capabilities include automated conversion tracking (auto-configuring AW- tags, GA4, and Google Tag Manager), native iOS click attribution (capturing gclid, gbraid, and wbraid parameters), and built-in Enhanced Conversions using SHA-256 data hashing.
Additionally, Axerto provides a centralized dashboard for lead and client management, custom domain routing with automatic SSL provisioning, real-time webhook integrations for external CRMs, and the automated generation of page-specific legal documents (Privacy Policy and Terms of Service) to maintain ad network compliance.
