Axel Sukianto

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Axel Sukianto is a seasoned B2B SaaS marketer with over nine years of experience in Australia and Singapore, holding global and regional roles. He has been part of marketing teams across Series A to C companies, including Dropbox, UpGuard, and Horangi, as well as publicly listed companies like Meraki and Cisco. Currently, Axel serves as the Marketing Director for Demand Generation at UpGuard, a Series B cybersecurity SaaS company. Based in Sydney, Australia, he specializes in identifying key growth opportunities and creating targeted, data-driven marketing plans that drive measurable results. Key Features and Functionality: - Growth Marketing Advisory: Axel offers expert guidance in demand generation, product marketing, and marketing operations, helping businesses craft effective messaging and content that resonate with SaaS audiences. - Community Building: He co-founded Generate, a B2B marketing community in Australia and New Zealand, providing a platform for marketers to support each other in generating more revenue. - Content Creation: Axel shares insights through a regular newsletter on B2B marketing strategies and execution, delivering valuable content directly to subscribers' inboxes. Primary Value and Solutions Provided: Axel's services are designed to accelerate business growth and increase revenue for B2B teams. By leveraging his extensive experience in SaaS marketing, he helps organizations identify and capitalize on growth opportunities through data-driven strategies. His community initiatives, like Generate, foster collaboration and knowledge sharing among marketers, enhancing collective success. Additionally, his content offerings keep professionals informed about the latest trends and best practices in B2B marketing.