Auware is an AI-powered landing page builder for Shopify that generates audience-specific landing pages for each customer segment a brand targets. It is used by DTC ecommerce brands, Shopify merchants, growth marketers, performance marketing teams, and digital marketing agencies to personalize the post-click experience across paid advertising channels and improve conversion rates without manually building separate pages for each audience. Unlike traditional Shopify landing page builders — which require manual page creation, a dedicated operator to learn the platform, and produce the same page for every visitor — Auware uses AI to automatically identify audience personas from a product listing and generate a unique, personalized landing page for each one. The result is audience-level personalization at scale, with no code, no designers, and no learning curve. Key features and capabilities include: - **AI audience segmentation and content generation.** Auware's AI analyzes a product and automatically identifies top audience personas, then generates tailored headlines, product descriptions, FAQs, and CTAs for each segment. Multiple marketing voices are available, including direct, story-driven, humorous, minimalist, and compliant. - **Seven conversion-focused page formats.** Users can publish landing pages, advertorials, listicles, sales letters, testimonial showcases, comparison pages, and PDP+ pages — each structured for a different campaign type. - **AI-curated social proof.** Reviews from Judge.me or Okendo are automatically matched to the most relevant audience segment, so social proof aligns with each visitor's motivations. - **Brand-aligned design with full editing control.** Auware auto-detects store fonts, colors, and styling. A built-in WYSIWYG editor allows users to fine-tune any element. Shutterstock integration provides access to stock images directly in the editor. - **Native Shopify publishing and audience-level analytics.** Pages publish directly to Shopify with no theme changes. Each audience receives a unique tracking URL that runs through the store's existing cart, checkout, and analytics. A baseline page is included with every campaign for direct performance comparison. Real-time reporting tracks CR, AOV, CPA, and ROAS by audience. Additional capabilities include audience-specific discount codes auto-applied at checkout, developer API and HTML export, and content moderation tools. Auware installs from the Shopify App Store in one click and automatically syncs products, reviews, and brand styling. The Pro plan is $199/month per store, with a 30-day free trial and no credit card required. Auware is built by the team at Buyist, a Shopify ecommerce platform that has supported over 6,000 DTC brands and more than $2 billion in online sales since 2013. Human support from DTC marketing specialists is included.
