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AutoFi

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Serving customers since
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AutoFi

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AutoFi is a comprehensive sales and finance platform designed to streamline automotive dealerships' operations by integrating digital retailing with in-showroom processes. It enables dealers to offer customers a seamless car-buying experience, from online browsing to finalizing deals in the showroom, thereby enhancing efficiency and customer satisfaction. Key Features and Functionality: - Digital Retailing Solutions: Allows customers to shop inventory on the dealership's website, configure payments, select F&I products, complete credit applications, and receive real-time lender offers. - Showroom Solutions: Addresses common in-store challenges by providing tools for deal estimation, desking, lender routing, and F&I menu management, effectively bridging the gap between CRM and DMS systems. - Finance Innovation: Leverages partnerships with over 40 national lenders and utilizes proprietary Intelligent Lender Routing technology for instant credit decisioning. - Customization and Control: Offers adaptable configurations to align with unique dealership sales strategies, including customizable pricing, lender-specific credit bands, and decisioning criteria. - Compliance and Security: Ensures data security with SOC 2 Type II certification and integrates with compliance tools like RouteOne, DealerTrack, and DSGSS to streamline compliance checks. Primary Value and Solutions Provided: AutoFi addresses critical inefficiencies in the car sales process, such as bottlenecks at the sales desk, consumer distrust, and decision overload. By integrating digital and in-showroom experiences, it reduces deal times—early adopters have reported a reduction from approximately 90 minutes to less than 30 minutes from customer check-in to loan approval. Additionally, dealerships have experienced loan approval rates nearing 80% and incremental back-end PVR increases of over $400 per deal. This comprehensive approach not only enhances operational efficiency but also builds trust with customers, leading to higher satisfaction and increased profitability.

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HQ Location:
San Francisco, California, United States

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What is AutoFi?

AutoFi is a technology company that provides an innovative digital platform designed to streamline and enhance the car-buying process. By connecting dealerships, lenders, and buyers, AutoFi aims to simplify automotive financing with a seamless, end-to-end solution. The platform enables consumers to explore financing options, customize payments, and complete transactions online. For dealerships, AutoFi offers tools to improve sales efficiency and customer engagement, while lenders gain access to a broader customer base through the platform.

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Year Founded
2015