Attrivo is an app and web attribution and analytics platform for digital marketers. We help marketing teams see which campaigns, channels and touchpoints drive installs, registrations and revenue across app and web, with built-in fraud protection to keep ad spend clean. What we offer: - App and web attribution and analytics: Measure campaign performance across channels, networks and platforms with clear, reliable outcomes. - Customer journeys: Measure web-to-app and app-to-web journeys with confidence. - Audience segmentation: Build cohorts from real user behavior, such as users who installed and made a purchase above ₹2,000, or high-LTV users. - Ad fraud protection: Detect and filter invalid traffic and fake installs, so your budget goes to real users and ad spend isn’t wasted. Attrivo is an enterprise-grade attribution platform built in Bengaluru, India, designed for compliance with India’s DPDP Act, with data stored and processed in India. Performance marketers and app marketing teams use Attrivo to measure marketing ROI, decide where to scale and what to cut, and grow with confidence.